ECCONYEntrepreneur & Civic Community of New York

ECCONY ACADEMY PROGRAM

Intro to Business & Entrepreneurship

A three-hour introductory workshop for people exploring entrepreneurship or preparing to start a business. Learn what a business is, what it means to be an entrepreneur, how to evaluate your opportunities, and the basic differences between working independently and forming an LLC. Leave with a clearer business direction and practical next steps.

Intro to Business & Entrepreneurship at ECCONY Academy
Leonardo MontefuegoProgram instructor
Next sessionSeptember 9, 2026 at 6:30 PM ET
Checking current seat availability

Verified program details

Program at a Glance

Next session
September 9, 2026 at 6:30 PM ET
Duration
3 hours per session
Number of sessions
1 session
Total instructional hours
3 hours
Format
In person + live online
Languages
English & Spanish
Price
$74.99
In-person capacity
20 in-person seats
Online capacity
20 online seats

Three focused hours can save you weeks of guessing. Build the foundation before you spend more money, create a website, register a company, or promote an offer that is not clear yet.

Reserve My Seat — $74.99View calendar

Approved curriculum

What You Will Learn

  • Identify a customer worth building for
  • Define the problem your business solves
  • Understand how businesses create and capture value
  • Turn an idea or skill into a clearer offer
  • Understand practical differences between working independently and forming an LLC
  • Choose the next practical step without trying to build everything at once

Practical takeaways

What You Will Leave With

  • A clearer business directionKnow whether your idea needs more validation or is ready for the next step.
  • A defined target customerStop trying to build or sell for everyone.
  • A stronger offerUnderstand what you are actually asking someone to pay for.
  • A simple value propositionExplain why the right customer should care about what you offer.
  • A practical next-step planLeave knowing what to work on first instead of trying to do everything at once.

Instructor authority

Leonardo Montefuego

Founder, author, systems thinker, and business strategist

Leonardo Montefuego is a founder, author, systems thinker, and business strategist with experience across U.S., European, and Latin American markets. His background spans technology, institutions, media, education, live events, and international business.

  • Author of “IA para mayores de 40”
  • Experience across U.S., European, and Latin American markets
  • Background across technology, institutions, media, education, live events, and international business
  • HarvardX training in Entrepreneurship in Emerging Economies
  • English & Spanish

Who is this program for?

For people who have an idea, side hustle, skill, or business ambition—but need clarity on what to offer, who to serve, and what to do next.

Whether you are starting from zero or trying to turn informal work into a more structured business, this workshop helps you organize the fundamentals before spending more time or money.

Where are in-person classes held?

Daisy’s Juice Bar and Café, 2593 A St Raymond Ave, Bronx, NY 10461